Relationship between Marketing of the Nursing Profession and Emotional Intelligence among Student Nurses

Document Type : Original Article

Author

Nursing Administration, faculty of nursing, Misr University for Science & Technology

Abstract

Background: The promotion of the nursing profession is essential in shaping public perception and influencing career choices. Student nurses represent the foundation of healthcare systems, and their emotional intelligence plays a key role in professional development and job satisfaction. Understanding the relationship between nursing profession marketing and emotional intelligence can help improve nursing education and career preparedness. Aim: This study aims to explore the relationship between marketing of the nursing profession and emotional intelligence among student nurses. Subjects and Method: A descriptive correlational research design was employed in this study, a cross-sectional approach stratified at the College of Nursing, Misr University for Science and Technology. The study sample consisted of 266 student nurses. Two instruments were utilized for data collection; the nursing profession Marketing Questionnaire and the Emotional Intelligence Scale. Results:  The current study revealed that 53.8% of student nurses had a low perception of nursing profession marketing, and 29.3% had a moderate perception. Also, 16.9% had a high perception. Regarding emotional intelligence, 30% of participants had a low level, while 50% demonstrated a moderate level. A statistically significant positive relationship was found between perceptions of nursing profession marketing and emotional intelligence (p < 0.05). Conclusion: The study highlights the importance of promoting the nursing profession and enhancing emotional intelligence among student nurses. Strengthening these aspects may contribute to improved professional identity, job satisfaction, and career retention. Recommendations: Nursing education should incorporate self-marketing strategies and emotional intelligence training. A supportive learning environment, increased student engagement in decision-making and targeted training programs focused on self-awareness and interpersonal skills should be implemented. Future research should explore employer expectations regarding self-marketing skills among nursing graduates.

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References

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